After a frivolous career in music publishing, Znas decided to pursue a music career of his own and is now a completely independent artist with his very own label ‘Znas Music’, which he aims to be a hub for a variety of independent electronic music. Znas bases all of his music on thought-provoking concepts and taboos to get his fans talking. We caught up with Znas to discuss the latest release ‘Crush!’.
Tell us about the inspiration behind ‘Crush!’?
Crush! was born with the intention of making people think about the falsehood of love in relationships. I will explain it in a simple way. We all have a crush. But contrary to our desire we share our life with another person. Love is a feeling that is freely given but is not required. Therefore, we will feel much happier if we give our love to our crush than to someone else. In short, what I intend to explain is that happiness belongs to everyone, it is within us, but we seek it outside, in others and in things. To love is to give everything to a person without expecting to receive anything in return. So, what do you prefer: to be happy for loving who you want to love without expecting anything in return, or to be unhappy for being loved by whom you do not want to be loved?
What main goal did you have going into making this track?
Apart from the implicit message that I wanted to express in the track, since I am a kind of “mind shaker”, my goal does not go beyond improving as a music producer. I always hope that the last of my tracks outperforms the previous one.
How does ‘Crush!’ differ to some of your other releases?
Consolidation would be the word that would define it and that would differentiate it from the previous ones. I think this track consolidates my music and my artistic career.
Do you feel your music has developed over the past year?
Yes, it has developed a lot, and it has changed for the better. Although I think it hasn’t hatched yet. With my next releases I feel that yes it will, that it will show great splendor.
Which part of the track is your favourite?
This is the same as asking a father what he likes best about his daughter. It will tell you everything. In my opinion, I would highlight the balance that it maintains throughout its development with some subtle and unforced transits in the succession of melodies that give it a lot of naturalness in its resolution, and a very pleasant listening, because it makes you much shorter than it really is in terms of duration.
How has the initial reaction been?
It is still too early to tell but, from what little I know, the track is having a fairly good acceptance among radios around the world.
Was there a moment in the production process when you thought ‘this is going to be good!’?
In music, or in any kind of art, thinking “this is going to be good” is a very particular appreciation. I like the track, but the opinion of the public may be very different. The music I make is risky music that I try not to conform to the usual standards. I make the music that I feel, the one that flows from me. I couldn’t make music that I didn’t like. In addition, I do not try to resemble any successful artist in style, or even copy his way of making music, one has to create his own style for better or for worse, and time will rule on that. An artist has to consider whether he wants to be a genuine artist or a clone of a certain artist. Without a doubt, you have to fight to be the first, all the labels look for genuine artists because for copies of artists there is already the original, and it is the best.
Finally, can you let us into any more projects your working on at the moment?
I have finished productions and others have just started, but I am not going to reveal what is happening with them or what is going to happen in the future. I do not consider myself a superstitious person, but I know that everything that is announced before it happens later does not happen in the way that is expected. So, I am a very reserved person in every way, and more when it comes to my work.